Brand DNA

When it comes to branding, it’s important to identity who you are and who you want to be in the marketplace. Successful branding requires you to stand out among the competition.

Corey Wesley (Washington) has worked as an independent contractor under BlackOutEndeavors LLC for 8 years. He serves as brand manager and consultant to small businesses in these areas: e-commerce, branding, social media, and online content management. Corey has a Certificate in Online and Social Media Marketing from Pratt Institute, New York, NY. Corey also has 14 years of experience in the corporate financial services sector as a corporate trainer of systems, leadership development, and employee education.

Corey has start-up experience and a fundamental understanding of social media, marketing, and branding. He also understands how to develop online content to build an audience.

“If your business is not a brand, it’s a commodity.” – Donald Trump

Work with someone who loves what he does

Together we can work towards reaching your goals.



Featured in Edge Publications, Harlem Times, Next Magazine, and several internet radio shows.


Created products that were seen on celebrities like Whoopi Goldberg and Kendra Wilkinson.


Diverse background in training and development and coaching and mentoring.


Successful in creating business infrastructure for e-commerce based business.


Created ULM NYC and interviewed TV and reality show celebrities and renowned DJs. Created dating blog which ranked #5.


Successfully reached Kickstarter campaign goal. AIDS Walk NYC team raised funds ranking it in the top 50 fundraisers from retail organizations.


Hard Work + Dreams + Dedication = Success.

Mu Gamma Mu




Crown Jewel

Keep in Touch

With my belief in the capacity for change, I can motivate, encourage, and empower you to enable you or your business or project to be a success.


What People Say About Corey

Corey is intuitive, self-motivated and directed towards achieving his goals. In addition to being the brains behind the company, he has been the artistic force behind shirt designs, the company’s websites, and our lookbooks.

I’ve known Corey Wesley in a professional capacity for three years. We’ve had the opportunity to collaborate on various fashion and media projects. More recently, Corey served as a guest speaker for two of my fashion and marketing courses. Mr. Wesley presented a well-prepared overview of what it takes to be successful in the fashion industry. Mr. Wesley’s professionalism, positive energy and natural charisma left the students intrigued, encouraged and motivated to become successful fashion entrepreneurs! It truly was an amazing experience!

Corey Wesley is a phenomenal person with a vision to make a difference in the world. He’s not afraid to speak up, give his candid opinion or to appeal to his readers to live a positive life. It’s my pleasure to work with Corey.

I have known Corey Wesley for about three years, his smile, his energy and commitment to getting it done is awesome!

Food for Thought

“Words are a lens to focus one’s mind.” – Ayn Rand

It’s hard saying, “No” to young artists who are looking to be featured on my websites. When the demographic is not a match it’s better to say “No.” However, I ALWAYS suggest other websites they might not be aware of that fit their demographic reach better. Setting them up for success is the key. When […]

When creating a brand the color scheme you select can seriously impact the customer experience you create. Being customer-centric means creating a positive consumer experience at the point of sale and post-sale. A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors who do not offer the same […]

We’ve seen an increase of social media platforms allowing indie artists to promote themselves, so is it necessary for an artist to have a website? It’s a question my clients struggle with frequently. Cutting cost is a huge factor when you’re in business for yourself. However, when it comes to social media, I promise you […]

The Power of Branding

Developing Creative Ideas and Delivering Products through Strategic Branding

About Me

I am a passionate businessman with a strong work ethic and creative flair. Determination and resilience are key elements of what makes my endeavors successful.


P.O. Box 642
New York, NY 10037

Telephone: (347) 201-1263